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Meet the team


  • Experts who are motivated to achieve the best possible results in their work.

  • Experts who have a clear understanding of the importance of each project and its added value.

  • Experts who combine efficiency and high quality of the expertise they provide.

Zhechka Kalinova

Owner and Manager


Zhechka Kalinova is an economist, founder and manager of Idein LTD. She has over 25 years of experience in project management and is a certified business analyst by the British Computer Society. The main areas of expertise include business idea formation, design, implementation, monitoring and evaluation, impact assessment, innovation management and business development. She has many years of experience in the field of regional development, as well as professional qualifications in this field. She has successfully developed and supported the implementation of dozens of programs and projects for private clients and administration, incl. in the field of green economy, artificial intelligence, geo-based information systems, innovation, Internet of Things, etc., funded by the EU, other international and national funds, bilateral programs, etc. Knows well the mechanisms by which they operate and you will be an indispensable assistant in choosing the most suitable financial instrument for you!  

She has experience in developing training materials, incl. as a training, micro and gamified training, as well as a trainer. Interests in this area are mainly focused on the ability of new technologies to offer innovative solutions that motivate people to learn throughout life.  

If you want to turn your ideas into a successful business, contact Ms. Kalinova!

+359 887 227774  

Katerina Georgieva-Kutincheva

Project manager


Katerina has more than 16 years of experience in project management. She has a master's degree in international economic relations and an information technology in management specialization. 

Expert with significant experience as a leader of international teams, with excellent knowledge of various methods of project management, project budgeting, monitoring and control of management, team management, project planning. Her strengths are transnational and cross-border cooperation, initiating project ideas, developing projects, implementing, monitoring and evaluating.

Katerina was an expert in teams for developing strategic and program documents, marketing strategies and financial analysis. 
Since 2015 she has been managing the Idein Development Foundation.

+359 884 47 51 42 

Desislava Grozeva-Ivanova

Expert digital design

Desislava has more than 12 years of experience as a designer and expert, including graphic design, in line with the requirements of a number of EU programs. She holds a master's degree in engineering design. She magically translates words from international projects into shapes and colors. She has extensive experience in coordinating the visual identity of EU programs. She has also been a consultant in advertising agencies and also has experience in advertising reception of a daily newspaper. In the last 2 years her interests are mainly related to digital design and high technology, involved in the development, implementation and administration of websites, e-learning content and platforms, landing pages, graphic design of advertising campaigns, various electronic materials and more. She does not work with templates because she believes that each project is unique in terms of color perception, design and visual messages.  Browse galleries with her designs.

+359 884 715 884

Julia Syarova

Digital and marketing expert


Julia has 15 years of experience in consulting in the field of marketing and development of business strategies and tactics for market introduction of new products and brands - from the idea, through detailed analysis of the concept and prioritization, to optimization and implementation of positioning and communication, sales forecasts and scenario planning. She has extensive experience in various industries - computer games, appliances and durables, consumer goods and online services. 

Julia is the manager of our partner EasyPie Digital, together with whom we offer our holistic service for digital design. If you want to have a modern and effective digital presence that you can monitor and optimize in real time, do not hesitate to contact her.

+359 885 823 862

Rodrigo Miguel Figueiredo de Freitas Leal 


Managing the representative office of Idein LTD in Portugal

Lawyer with more than 30 years of experience in commercial, labor, administrative, civil and contractual international law. He is well acquainted with and has established long-standing contacts with representatives of the construction, ICT and transport businesses in Portugal, as well as with local and regional authorities, urban planning agencies, environmental management, energy policy and climate.  

For more than 20 years he has been assisting foreign companies in the implementation of their business projects in Portugal and Spain, in  partnering with law firms from Barcelona and Madrid.

His main office is in Lisbon. Since 2014 he has been managing the local representative office of Idein LTD, initiating, coordinating and expanding our projects and our partner network on the Iberian Peninsula. 

If you want to research the market, find a reliable partner and start a business, promote your product or just visit Portugal, contact Rodrigo de Freitas Leal.

+351 938 350 116

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