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How Bulgarian companies onboard newly hired employees: survey findings


86% of the respondents do NOT use gamification in the onboarding process of new employees, and only 28 percent of the participants use a software product for onboarding - a platform that ensures the overall flow of the process.

This is one of the key findings from a survey carried out among 107 respondents as part of the „ONBOARD project: Organizational orientation and socialization of a new generation“, funded by the Erasmus + Small Cooperation Partnerships program.

The project partners are Idein EOOD, the Bulgarian Association for People Management (BAUH), and the Dutch serious games company IJsfontein.

Respondents from organizations operating in the IT and BPO sectors take the biggest share with 35%, followed by manufacturing companies (29%), HR Consulting Agencies (20%), Construction companies (10%), and banks (6%).

Respondents from small organizations (with up to 50 employees) prevail in the survey, followed by medium enterprises (50 to 250 employees).

72 percent of the companies who participated in the survey have a written strategy for the onboarding process of new employees.

HR departments are more often involved in developing the strategy for the onboarding process in their company — 82% of the respondents, followed by the direct managers—18%.

HR departments are also the main implementor of the onboarding process of the new employees (85% of the respondents), as well as the direct managers (48%).

An interesting finding from the survey is that almost 90% of the respondents don’t evaluate the effectiveness of their onboarding process with a specific tool and don’t have specific indicators they follow.

The onboarding process of new employees in the companies who participated in the survey usually covers topics such as: “Values, vision, the mission of the company”; “Interrelationships between positions”; “Company structure”; “Technical specifics of the work process”; “Responsibilities and expectations for the specific position”.

Based on these results, the project will focus on supporting the organizations in the areas identified as underdeveloped.

The main goal of the project is to include gamification as a tool in the onboarding process – to make it more efficient, to allow organizations to measure its results, and, on this basis, to easily design and implement necessary adjustments.


Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

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